Have you thought about using Pinterest for your small business?
Why should you have a Pinterest account?
Pinterest is a powerful platform for driving traffic and generating leads. I'm currently doing an advanced intensive Pinterest training by Hannah from the Digital Priestess (Hannah also has a podcast and free Facebook group you can join).
If you are new to Pinterest, or have never used the platform before then I can recommend starting with The Pinterest Protegé Course by Jessa Bellman, this is a great Beginner's guide to Pinterest.
Pinterest is one of the best platforms to be a part of if you a creative business. Other social media posts have a life of up to 24 hours, perhaps a week if you manage to hit on something that really resonates with people. Pinterest Pins have a much longer lifespan, some say up to four months and beyond. Pinterest users are also more likely to purchase than on any other platform. You should be pinning regularly but you can schedule your pins within the platform so you don't need to be remembering to go on there every day.
What are Pinterest users looking for?
Pinterest users are there to be inspired, they create boards for a variety of purposes from home renovations to make up, fashion to crafts. You can use the Pinterest search bar to map out your keywords and find what people are searching for. You can also use Google (tip: scroll down to the 'people also search for' options) for keyword research and a free keyword website is wordstream.com. Finding the right keywords for your products or web links is so important to ensure you are being seen by the right audience.
If you like data and analytics you can view your stats for each pin to see how it is performing and also know that you don't need a big following on Pinterest to show up in searches. Another great thing about Pinterest is that it isn't brand specific. People are usually searching for the name of a particular item or theme, not a brand name. So what are you waiting for? Start using Pinterest for your creative business and see where it takes you!
How to upload a pin
Create your pin. If you choose to invest in the beginner's guide to pinterest course there are some free templates that come with the course. You can create your own using Canva templates, or use my done for you templates (available in Etsy)
Click Create a Pin at the top left of your screen (desktop) and choose pin or idea pin.
Drag and drop or click the arrow up circle icon to upload your image.
Add a title, a description and the destination link. You can also add alt text (describe the pin).
Click the drop-down menu in the top right-hand corner and select the board you want to save to, or click Create board to create a new board
Click Save
Pinterest Protegé Course Review
The Pinterest Protegé Course is a comprehensive Beginner's guide to Pinterest designed and delivered by Jessa Bellman, an experienced Pinterest marketer and influencer. Throughout the course, Jessa clearly explains the skills and strategies needed to correctly set up your account, create pins and use Pinterest's marketing potential. There are even free templates to help you create the perfect pins. The course helps you with a step-by-step blueprint to understand and implement the power of Pinterest for your business or personal brand.
Content and Structure:
The Pinterest Protegé course is divided into several lessons, each covering a specific aspect of Pinterest marketing.
1. Pinterest Basics: The course begins with an outline of what Pinterest is all about, explaining its key features and how you can use the platform within your business. This section is particularly useful for beginners, as it gives you an overview of Pinterest and how it works.
2. Creating an optimised Pinterest profile: This is essential for attracting followers and gaining visibility. Jessa provides valuable insights on creating your profile, using keywords effectively, and making it visually appealing.
3. Content Creation: This lesson delves into the art of creating amazing content that resonates with Pinterest users. It covers topics such as designing eye-catching pins, optimising descriptions, and making sure you get the user to click through to your content.
4. Pinterest SEO: Search Engine Optimisation (SEO) is vital to make sure your content ranks high in Pinterest searches. Jessa shares her expertise on keyword research, board optimisation, and using Pinterest's guided search feature to maximise organic reach. Note that Pinterest have updated their idea pins since this training was created and you can now add a link to an idea pin.
5. Driving Traffic and Conversions: One of the main reasons for using Pinterest as a platform is to drive traffic to your website or landing pages. Jessa does explore marketing and scheduling through Tailwind but organic (free/unpaid) traffic is totally possible through Pinterest and scheduling can be done within the Pinterest platform without paying for a scheduling tool.
This Beginner's guide to Pinterest is clear, concise, and engaging, making it easy for you to follow along and implement the strategies shared. The course also includes case studies and real-life examples, which further enhance the learning experience and provide inspiration for creative marketing approaches.
Conclusion:
If you are looking to explore the world of Pinterest, I'd deinitely reccommend the Pinterest Protegé Course by Jessa Bellman as a beginner's guide to Pinterest. It has well-structured modules and will equip you with the necessary knowledge and tools to start to build a strong presence on Pinterest, drive traffic, and achieve results. Click here to view and purchase the course.
Note: I have personally completed the Pinterest Protegé course and these are my honest opinions. I am affiliated to this course and may receive a commission at no further cost to you if you choose to purchase the course.
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